Miia is an innovation partner focusing on helping brands build a more sustainable future.

We help you develop material and innovation strategies that help you win customers.

 

Product innovation starts with an actionable vision.

 

You want to create better products. We make it easier to accomplish just that.

We are innovation catalysts and sustainability enablers. We combine a strategic mindset with a relentless focus on execution. Our experience in materials, product development, sourcing, sustainability, and marketing make us systems thinkers, who can easily connect the dots between needs, technical solutions, and adoption. Our demonstrated success working across industries - apparel & footwear, consumer electronics, CPG, and home products - bring us an unparalleled perspective and access to emerging material and technology developments. Beyond our rich and diverse skills and experience, we are a driving force to help you keep your promises and commitments for a better tomorrow. Together, we envision holistic material and innovation strategies that drive results and impact.

Great products are born from passionate people.

 
 

Client Experience

  • Advance It

    “Maider managed an important project for us with regard to preferred materials and production techniques for apparel and footwear. I was impressed with her extensive knowledge of the subject matter and the quality of her work. She was an exceptional collaborator, and I appreciated her perspective and guidance. Maider’s great work helped craft a strategy that advances the approach to preferred materials at the company.”

    Adrian Sherma - VP, Environmenal and Social Responsibility, The Children’s Place

  • Dream it.

    “Maider’s infinite connections, knowledge of diverse consumer industries, and her multi-cultural experiences definitely can contribute to organizations that strive to find an innovative breakthrough.”

    Kiwan Nahm, Head of CMF Design - LG Electronics

  • Build it.

    “Maider conducted several projects for us and she truly was a pillar of the research and the execution on each of the projects. Maider is a fantastic person to work with; always friendly and enthusiastic, extremely reliable, and amazingly dedicated. She has been instrumental in managing complexity related to an innovative project coordinating numerous stakeholders across the world.”

    Simone Mandelli, Global Product Manager - Logitech

  • Grow it.

    “I worked with Maider on multiple projects at PUMA. Every interaction I had with her was enjoyable and productive. Maider's experience in sustainability, design, and materials helped guide our initiatives at PUMA to be truly innovative. I’ll always look forward to working with Maider.”

    Hailey Broderick, Manager, Clever Programs Brand Management - PUMA

Breakthrough innovation without breaking the planet. That’s our commitment to you.