Our Story

We bridge the gap between strategy, product execution, and adoption.

Maider Irastorza, Founder of Miia

Changing the game.

Have you ever wondered what my 20 years of experience in innovation have genuinely revealed? It’s this: while coming up with ideas is the easy part, executing them successfully, that’s where the real challenge lies. Innovation is not a straight path; it’s an iterative journey filled with bumps and obstacles. When you're creating something groundbreaking, don't expect perfection on your first try. Embrace the idea that failure is a stepping stone to success. If you fear failure, you're setting yourself up for greater defeat. So, dare to fail often and fail fast—this approach will propel you closer to addressing that pressing consumer problem. When you succeed, that’s when you unlock the potential for lasting value and transformative change.

But remember: identifying the right product-market fit is just the beginning. Innovation also presents a formidable leadership challenge. Establishing the right innovation culture, behavior, and structural framework within your organization is essential for nurturing product adoption. Without these foundational elements, even the best innovations can flounder. Leadership isn’t just about guiding the ship; it’s about creating an environment where innovation can thrive, ensuring your organization not only competes but leads in the marketplace.

Maider Irastorza, Founder & Principal Consultant


When you are ready to make that leap, we are here to help. We will guide you through your innovation process to create an actionable blueprint that your team will take pride in, providing them with the tools to keep innovating.

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Our Values

 

Raise the bar.

We motivate others to venture further. We boldly explore uncharted territories and challenge the limits of the expected.

Make it matter.

We care deeply about the quality of what we create. We concentrate on what has the greatest impact because we want to take pride in the work we do.

Help others.

We genuinely help others shine because, at the end of the day, creating a better future is a team effort. Together, we are stronger.

 

Be entrepreneurial.

We take ownership and deliver results. We work alongside your team to transform the lives of millions of people globally.

Be curious.

We never stop learning and continually explore. We believe in the power of cross-pollination as a catalyst for change.

Good vibes only.

We align ourselves with those who share our passion for meaningful, human-driven innovation and wish to make the world a better place.