NBCUniversal
Developing unique lifestyle product offerings in a highly competitive retail environment.
As consumers’ tastes and expectations change right before our eyes, brands like NBCUniversal need to constantly watch for market and technologies trends to ensure they are not missing any retail opportunities. Miia helped their lifestyle product team (fashion, home, health & beauty) identify white space and new partners to play with, so they can continue developing unique offerings that engage fans and make a statement in a highly competitive retail environment.
Miia researched global consumer, market, and technology movements to identify opportunities for growth and product concepts that could have a particular affinity with specific core demographics. Miia delivered their final recommendations via video presentation and a comprehensive report summarizing the top opportunities for the team to concentrate on, reasons why they should act now, and design considerations to keep in mind for a successful implementation.